schedule

This is what I aim to do each week.
24th - 30th Jan - Photos taken, all reasearch and planning on blog.
31st Jan - 6th Feb- Front cover done and started contents page
7th - 13th Feb- Contents completed and started double page spread
14th- 18th Feb- Double page spread complete, making sure everythings on the blog.

analyzing NME front cover

After looking at many music sites and looking at a few bigger acts that have been down to The de la warr pavilion, and that doesn't happen down here. I heard that they had a new booking agent... so I have considered to do an article on the De La Warr Pavilion in my double page spread possibly. There's been acts such as Vampire Weekend and Kate Nash down to perform, and theres more live acts being booked all the time, so I'm going to get in contact with the De La Warr and try to get an interview or something, then I have more then one possibility for an article, and it could possibly make my magazine a local magazine.

Research about NME

I'm researching NME because I think it will be my magazines biggest competitor.

NME is the most popular music magazine in the UK, I believe this is because it has been running for the longest time and it deals with every type of music genre.

The editor is Krissi Murison, she joined NME as a staff writer in 2003, then became the first female editor of NME in 2009. From what I've looked at the cover pictuers and style have changed since they changed editior. Look at the examples below:

This is a 2008 copy with the old editor Conor McNicholas. Its a very manly colours, the red standing out and using the normal NME sign. They're using old bands that had a mainly male audience. This I would suggest is aimed at a male audience more.

This front cover however is still manly but accesisble to a female audience too. The pink is girly and suggests sex appeal, so would appeal to a girl fanbase. The band is a popular band with a mainly female audience. The photo makes them look like they're above us and too good for us, making the audience intrigued to what they have to say. And the witty tag line underneath makes the reader thinks the article is going to be entertaining. 

So the style has changed from with the editor.

The target audience of NME is men aged 17-30, that shows in the old covers, where as the newer ones look sligthly more as if they were trying to attract female attention. I have got this information from the advertising pack on the IPC website

The frequency of the magazine is weeky, the circulation of the magazine is 33, 875 Jan- June 2010 and the readership 325,000 July 09- June 2010

NME is not just a magazine however, its also a website, television, radio and it holds a number of live events.

The magazine publisher is IPC