NME is the most popular music magazine in the UK, I believe this is because it has been running for the longest time and it deals with every type of music genre.
The editor is Krissi Murison, she joined NME as a staff writer in 2003, then became the first female editor of NME in 2009. From what I've looked at the cover pictuers and style have changed since they changed editior. Look at the examples below:
This is a 2008 copy with the old editor Conor McNicholas. Its a very manly colours, the red standing out and using the normal NME sign. They're using old bands that had a mainly male audience. This I would suggest is aimed at a male audience more.
This front cover however is still manly but accesisble to a female audience too. The pink is girly and suggests sex appeal, so would appeal to a girl fanbase. The band is a popular band with a mainly female audience. The photo makes them look like they're above us and too good for us, making the audience intrigued to what they have to say. And the witty tag line underneath makes the reader thinks the article is going to be entertaining.
So the style has changed from with the editor.
The target audience of NME is men aged 17-30, that shows in the old covers, where as the newer ones look sligthly more as if they were trying to attract female attention. I have got this information from the advertising pack on the IPC website
The frequency of the magazine is weeky, the circulation of the magazine is 33, 875 Jan- June 2010 and the readership 325,000 July 09- June 2010
NME is not just a magazine however, its also a website, television, radio and it holds a number of live events.
The magazine publisher is IPC
well done for thinking about this over the hol
ReplyDeletemake it clear if you are making a rival to NME
see if you can find any info on its falling sales
are you judgements about audience your impressions or did you get the reader profile from its advertising info? - make this clear