The name

I came up with the name for my magazine by describing my magazine to my media class and they all said words they related with my magazine or music. We came up with things such as curly, forward, freaky, cheeky, fridge, topper etc etc
However someone came up with the word Tonic, and everyone agreed that would be the best name for my magazine. So my magazine is called Tonic.

My act

My old act was going to be called Polly Anna and it was going to be an interview about her life. However this doesn't fit in with the look of my magazine, it makes it seem like a big artist which is not what my magazine is about. So unfortunatly I had to get rid of Polly Anna.

My act is called Everett, as his name is Samuel Everett so taking his last name as the acts name. He is indie music, but along the lines of Jamie T, Jack Penate, Just Jack, The View kind of music. He's 19 years old, just released an album called Everett and the album art is shown above, he is unsigned and produced this album himself in a studio which he rented. He comes from Brighton and does a few gigs there a year to try and get himself noticed. He is a big hit on Youtube and Soundcloud. He's a normal guy, and he's just got an offer from a few record labels. So my magazine will be the first magazine to report on him and have all the information about him before any other. 

About my photo shoots.

The First photo shoot I did was with my friend Polly, I felt she had the right feel for my magazine at that point in time. However as I looked back on the photos and the way my magazine is going I felt she and the photos I had taken were too clean and unlike an unsigned act. The white background and the dress made it look too mainstream for my magazine.

My second photo shoot I decided to take photos outside, with Sam as my model. He gives an edgier and different feel the the magazine. And it meant I could get different backgrounds and different heights easier. I feel this photo shoot was more successful and I have a few more photos that are front cover material.

About my magazine

I have decided my magazine is going to be about new, up and coming, possibly unsigned acts and about live concerts.
It'll be like NME in the way it influences audiences and how it looks and feels. However it will only deal with smaller acts, ones to watch and live concerts around the country. It won't be as agressive as NME but will be as enthusiastic about music. It'll be so enthusiastic it will have small local bands that no one has heard of, and will predict who's going to be big in the future. It will take a lot of the acts from places such as youtube, myspace and soundcloud. It will be an internet magazine, with a printed high street copy too.
I will be aiming for a student audience, the type of audience that wants to have fun and has no ties.


I have had an idea to sell my magazine to the colleges and universities, so it will reach the correct audience and would hopefully maximize circulation of the magazine. I would also put it in all the high street shops as well. I will price my magazine between £2-£3 however to attract people away from the bigger magazines such as NME, Q etc etc I would have an introductory price of £1.50. 

My target audience

After reaearching NME I have discovered their type of audience and I am going for a very similar audience. Here is my audience profile.

Age: 17-25 year olds core fans (15-30 year olds possibly?)

Gender: 40% women 60% men

Socio-economic group of readers: Students- Music fans-

Lifestyle and what he/she spends their money on: Student income- spends money on concerts, festivals, food, clothes, normal student things- mid/ low income

Leisure pursuits: Going out to clubs, gigs, going to work, going to education. Wants to have fun.
Interests: Music- latest music news, maybe fashion and things along those lines

What he/ she wants from your magazine: Latest information on up and coming artists, albums and live shows coming up. Newest bands, unsigned acts, live shows even the small ones.

Why will he/she be loyal to your magazine: It will be up to date with the latest information on artists, gigs and albums.