After reaearching NME I have discovered their type of audience and I am going for a very similar audience. Here is my audience profile.
Age: 17-25 year olds core fans (15-30 year olds possibly?)
Gender: 40% women 60% men
Socio-economic group of readers: Students- Music fans-
Lifestyle and what he/she spends their money on: Student income- spends money on concerts, festivals, food, clothes, normal student things- mid/ low income
Leisure pursuits: Going out to clubs, gigs, going to work, going to education. Wants to have fun.
Interests: Music- latest music news, maybe fashion and things along those lines
What he/ she wants from your magazine: Latest information on up and coming artists, albums and live shows coming up. Newest bands, unsigned acts, live shows even the small ones.
Why will he/she be loyal to your magazine: It will be up to date with the latest information on artists, gigs and albums.
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